Fonts they are a-changing

Rene Stephenson rinnie1 at yahoo.com
Wed Feb 21 14:15:34 PST 2007


Thanks, Guy. Yeah - me, too. Maybe it's because they only sent out the "preliminary" branding stuff, with the final due out in April. I did ask my upline (who told me to send him the purchase info whenever I find it), jumped to another branch and went up that line, too, but no answers so far.  We run into issues like this a lot, but I think it's just because we're a tiny little division of a huge international conglomerate that actually prohibits org charts.  (Laugh..but I'm not kidding.) Stuff kind of just trickles down and filters through.
   
  Often, however, they'll make very broad statements without a lot of specifics because their goal is to create a degree of uniformity without boxing in the different divisions and functions in ways that would inhibit their routine tasks. That might explain identifying a font family as a standard but going no further.
   
  Maybe I should just put this on the back burner for a few weeks, and when they start asking why things haven't changed yet, I'll finally be able to identify who has the answers. Or... maybe I should just let Windows Search do the walking through some of the huge network drives and see if I can sniff out some font files somewhere....!  >:-}
   
  Rene

"Guy K. Haas" <guy at hiskeyboard.com> wrote:
  Rene--

I'm surprised that The Powers That Be did not suggest/recommend/specify 
a source for the fonts they are mandating. Is there someone up-line you 
can ask?

--Guy K. Haas
Software Exegete in Silicon Valley

Rene Stephenson wrote:
> Hi All,
> 
> We've received new corporate branding from the "parent company" that ripples into needing to update our FM templates with a new set of fonts. The branding specifies Helvetica / Helvetica Neue for copy and Rotis Sans Serif for headings. (I hear some groaning at the already-overused Helvetica...but the edict was issued by the Powers That Be.) I'm seeing several websites from which we could buy the fonts, but there are multiple options for purchase that frankly require a deeper understanding of how fonts are handled than I possess. Having never worked in typesetting, I feel like I'm doing a freestyle stroke across the bay and hoping I don't sink. 





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