Frame's future
Dov Isaacs
isaacs at adobe.com
Sun Feb 25 14:16:30 PST 2007
Yes, you should put your sarcasm aside.
(1) Even if we assumed that every licensed copy of
FrameMaker Macintosh were to immediately upgrade to a
new MacOS X version of FrameMaker and even if you
grew that number by 50%, the numbers just are not there
to justify the investment.
(2) Your "business plan" to turn FrameMaker into a
word processor and bundle it with some spreadsheet and
presentation program as well as a stripped-down copy
of Illustrator sounds similar to such successful plans
such as those associated with WordPerfect and IBM's
Lotus group. Don't think so!
- Dov
> -----Original Message-----
> From: Paul Findon
> Sent: Sunday, February 25, 2007 1:30 PM
> To: Free Framers List; framers at lists.frameusers.com
> Subject: Re: Frame's future
>
> On 21 Feb 2007, at 16:28, Dov Isaacs wrote:
>
> > Comparing the Macintosh version of FrameMaker to a Ford
> > Taurus is not a valid analogy. FrameMaker on Macintosh was
> > NEVER a best-seller. It was a very small fraction of the
> > FrameMaker user base, smaller than even Unix, that did not
> > justify the continued expense of development, QA, support,
> > and marketing -- especially given the cost of major changes
> > to make it MacOS X-compatible.
>
> For a company with 2006 sales of $2.5 billion, net profit of $505
> million (would have been higher without Macromedia merger), and
> assets of $5.9 billion, one could almost feel sorry for Adobe.
>
> Apparently, Adobe's CEO earned $930,000, with a $1 million bonus.
> That's the kind of cash I regularly loose down the back of the sofa,
> so I can really sympathize.
>
> Sarcasm aside, Adobe cannot deny that it is partly to blame for poor
> sales of FrameMaker - on all platforms. Those of us that have been
> FrameMaker users for near on 20 years are fully aware of Adobe's
> failure to develop, promote, and deliver on its potential since
> buying Frame Technology in 1995.
>
> Mac OS X was announced in 1998. At that time, my company was still
> using version 5.5.6. Having used FrameMaker on NeXTSTEP for several
> years, I knew that Mac OS X would be a great OS and I wanted it for
> my company. We've never been that quick to upgrade, and knowing full
> well that Mac OS X was just around the corner was a good reason to
> wait, for in just a few years, or so we thought, we'd have
> the power,
> reliability, and style of NeXTSTEP on the Mac and FrameMaker to go
> with it. Several versions of Mac OS X came and went but still we
> waited. Then, out of the blue, in March 2004 Adobe announced that it
> was discontinuing Mac FrameMaker and there were no plans for
> a Mac OS
> X version.
>
> Given those circumstances, it's hardly surprising that Mac
> FrameMaker
> sales were slow. Fast forward to 2006 and we see exactly the same
> thing happening all over again, although this time Adobe
> acknowledges
> that sales of Creative Suite are slow because users are waiting for
> an Intel version. See Adobe's latest F10K filing for details.
>
> Funny how Adobe accepts poor sales of Creative Suite are due to
> customers waiting for an Intel version, but won't acknowledge that
> Mac FrameMaker sales were slow because users were waiting for a Mac
> OS X version. The demand was there, but Adobe never made the
> product.
> How can you blame customers for not buying a product that never even
> existed? You don't need a business degree to understand that this is
> simple chicken and egg stuff. It would be like Apple saying, "oh, we
> never made an MP3 player because there was no demand." Sometimes, a
> company has to create the demand, build a market, things that Adobe
> did not do with FrameMaker.
>
> Adobe could have pushed FrameMaker as a 1st class word processor and
> cut the price. Throw in a spreadsheet, a cut-down version of
> Illustrator, and a Powerpoint alternative and you have a whole new
> office platform. With Microsoft encroaching more and more into
> Adobe's markets (i.e., Expression Studio), Adobe may soon be wishing
> it had done something like this.
>
> Paul
> <http://www.fm4osx.org/>
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