First on market (was RE: radical revamping of techpubs)

[Bill Swallow]

First to market only works until the second one to market arrives, at
which point it then the market share leans toward the company who
demonstrates best understanding of the market through their product
coupled with the best marketing team.

On 10/22/07, Pinkham, Jim <Jim.Pinkham at voith.com> wrote:
> There's something to be said for a first-mover advantage, but I'm
> increasingly less inclined to believe that it's "huge." For some
> companies and some products, it might be worth as little as 90 days. For
> many, perhaps a year. But companies that focus on widespread utility,
> pay heed to excellence in customer service, and are sensitive to both
> upfront price and total cost of ownership compete very well in today's
> marketplace.

-- 
Bill Swallow
HATT List Owner
WWP-Users List Owner
Senior Member STC, TechValley Chapter
STC Single-Sourcing SIG Manager
http://techcommdood.blogspot.com