I'm impressed with Adobe

[Fred Ridder]

And meanwhile, on the HATT list, there's a list member who has 
posted nearly two dozen messages complaining beiiterly about
how RoboHelp was not included in the list of Adobe products
in their most recent SEC 10-K filing, nor is it included in the 
categorized list of Adobe products in the documents on the 
Adobe investor relations website. 
 
It's pretty clear that the marginal products in Adobe's product 
line don't get consistent attention from the corporate level of 
Adobe. But if you look at some of the data that is available in
the investor relations part of the Adobe website, the reason 
seems pretty clear. According to these figures, the category
of Adobe products called "Other", which includes among a 
half-dozen truly minor products such applications as FrameMaker,
PageMaker, Captivate, Director, Freehand, and presumably 
RoboHelp, accounts for less than 10% of Adobe's revenue. The 
"Creative Solutions" category is where all the action is, with
some 56% of revenue and glamorous products like Photoshop, 
InDesign, Flash, Dreamweaver, Illustrator. And the real cash 
cow is the "Knowledge Worker Solutions" segment--basically 
Adobe Acrobat--which generates more than 25% of Adobe's
revenue by itself. 
 
 
> Date: Mon, 17 Sep 2007 08:37:25 -0400> From: fwersan at mak.com> To: framers at lists.frameusers.com> Subject: Re: I'm impressed with Adobe> > If you have had any doubts about where FrameMaker fits in the Adobe > product line, just look at the add in the latest issue of Technical > Communication for Robohelp (It's a few pages in from the beginning, says > DivX, Inc. at the top)> > "... Adobe RoboHelp software--the core of the Adobe technical > communicator product line....."> > Fred> -- > Fred Wersan> Senior Technical Writer> MAK Technologies> 68 Moulton St.> Cambridge, MA 02138> 617-876-8085> _______________________________________________> > > You are currently subscribed to Framers as DocuDoc at hotmail.com.> > Send list messages to framers at lists.frameusers.com.> > To unsubscribe send a blank email to > framers-unsubscribe at lists.frameusers.com> or visit http://lists.frameusers.com/mailman/options/framers/docudoc%40hotmail.com> > Send administrative questions to listadmin at frameusers.com. Visit> http://www.frameusers.com/ for more resources and info.
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