trademark symbol in text

[Deirdre Reagan]

Mike and all:

Thank you so much for the answers! I think Mike's comment here best
answers my particular questions, but the others answers have been very
helpful as well.

Deirdre

On 1/5/09, Mike Wickham <info at mikewickham.com> wrote:
> > What's the standard practice for using the trademark symbol in the
> > text?  Don't use it?  Use it just for the first instance of the
> > trademark name?  Use it ever time the trademark name is mentioned?
> >
>
> According to the Chicago Manual of Style, 15th edition:
>
> "8.162 Brand names that are registered trademarks-often so indicated in
> dictionaries-should be capitalized if they must be used. A better choice is
> to substitute a generic term when available. Although the symbols (R) and TM
> often accompany trademark names on product packaging and in promotional
> material, there is no legal requirement to use these symbols, and they
> should be omitted wherever possible. Note also that some companies want
> people to use both the proper and the generic terms in reference to their
> products ("Kleenex facial tissue," not just "Kleenex"), but here again there
> is no legal requirement. "
>
> Mike Wickham
>
>
>