[OT] Adobe's pricing policy

Layton, Debbie Debbie.Layton at xerox.com
Thu Oct 28 13:59:48 PDT 2010


How quaint. Roman Numerals for a software release. Will the
documentation be created using Old English Text? I'm very curious why
Marketing chose to do that.

Debbie Layton
Technical Writer
Customer Publications
503.582.6822
debbie.layton at xerox.com

-----Original Message-----
From: framers-bounces at lists.frameusers.com
[mailto:framers-bounces at lists.frameusers.com] On Behalf Of Dov Isaacs
Sent: Thursday, October 28, 2010 12:24 PM
To: framers at lists.frameusers.com
Subject: RE: [OT] Adobe's pricing policy

Acrobat X is not shipping yet nor has Adobe committed to a November 1
ship date.

It is pronounced "Acrobat Ten" - as usual, it's a marketing "thing" ...

	- Dov

> -----Original Message-----
> From: framers-bounces at lists.frameusers.com
[mailto:framers-bounces at lists.frameusers.com] On Behalf Of
> Syed Zaeem Hosain (Syed.Hosain at aeris.net)
> Sent: Thursday, October 28, 2010 12:08 PM
> To: Mike Wickham; framers at lists.frameusers.com
> Subject: RE: [OT] Adobe's pricing policy
> 
> > > But why bother with 9? X is shipping...
> 
> > Say what? When? And are they really going to call it X instead of
10?
> 
> > Mike Wickham
> 
> I got my e-mail from Adobe about this sometime last week as I recall.
I believe the shipping date is
> Nov 1, but forget where I saw that.
> 
> And, I have no idea why it is "X" instead of "10". :)
> 
> My only [usual] gripe is with the upgrade pricing (like all Adobe
upgrades!). It is $199 regardless of
> whether you have Acrobat 9 Pro *or* Acrobat 9 Pro Extended to go to
Acrobat X Pro (there is only one X
> Pro version - nothing called X Pro Extended as far as I can know).
> 
> IMHO, the price for going from 9 Pro Extended to X Pro should be lower
- since we already paid a
> premium for that 9 Pro Extended version!
> 
> Z
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