Frame Light, what's the potential market?

[Tori Muir]

On the other hand, faced with clients who keep asking me to port their 
Frame manuals into Word so they can make text edits, I would welcome a 
relatively inexpensive 'Frame Light" product. As it presently stands, 
clients will not buy Frame, and find PDF markup cumbersome for extensive 
edits. It's not a case of them wanting to pull the project into Word -- 
they know Frame has superior long doc handling/numbering/cross 
refs/indexing/PDF-generation, and are happy to pay us to format in Frame 
to gain access to those benefits in the manuals. But they don't want to 
buy a $1000 program to be able to edit more easily.

Tori Muir
tmuir at spot-on-creative.com • 650.430.8674
www.spot-on-creative.com 



Dr Rick Smith wrote:
> I admit I'm astonished that any software product manager could ask about the market for a "Light" version of their product.
>
> I thought the industry had already proven - time and again - that such things never thrive.
>
> If they want to expand the market for Frame, why not bring back the Mac/Unix versions?
>
> Moreover, they could focus on the benefits Frame carries over the competition, like numbering and cross references that by-golly work, and work reliably. This fills an important niche in tech writing, especially for those of us who don't have the patience to fix such things by hand.
>
> And it would definitely improve my own workflow if I could create a printer-ready PDF directly from Frame, instead of having to re-edit my simple, if numerous, diagrams in Illustrator. But then I wouldn't need to buy a copy of Illustrator. 
>
> I'm a one-man outfit, so I doubt they care what I want.
>
> Rick Smith.
>
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