Frame Light, what's the potential market?
Alan T Litchfield
alan at alphabyte.co.nz
Tue Feb 22 14:42:08 PST 2011
On 23/02/2011, at 11:00 AM, Milan Davidović wrote:
> On Tue, Feb 22, 2011 at 4:14 PM, Dr Rick Smith
> <rick at cryptosmith.com> wrote:
>> I admit I'm astonished that any software product manager could ask
>> about the market for a "Light" version of their product.
>>
>> I thought the industry had already proven - time and again - that
>> such things never thrive.
>
> Do you consider Adobe's "Elements" versions as "light" (e.g. Photoshop
> Elements)? I have no sales figures for them, but my impression is that
> they do OK.
These target a different kind of market. They are consumer, non-
professionally oriented and has little to do with what FrameMaker
does. You would be unlikely to see a home-based Elements user opening
Frame Lite to edit something, for example.
Alan
--
Alan T Litchfield
AlphaByte
PO Box 1941, Auckland, 1140
New Zealand
http://www.alphabyte.co.nz
http://www.alphabyte.co.nz/beatrice
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