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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p style='line-height:14.25pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>You may recall that I<span class=apple-converted-space> </span><a href="http://www.sharonburton.com/consumer-feelings-about-product-documentation-results-are-in/" title="Consumer feelings about product documentation results are in"><span style='color:black'>ran an opinion poll</span></a><span class=apple-converted-space> </span>about this time last year to find out how people feel about product instructions. The results from that poll are freely<span class=apple-converted-space> </span><a href="http://www.sharonburton.com/recording-of-why-your-customers-are-mad-at-you/" title="Recording of Why your customers are mad at you"><span style='color:black'>available here</span></a>.<o:p></o:p></span></p><p style='line-height:14.25pt;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>It's time to do it again. This year, I've added 3 questions all around the cost of a product and expectations about product instructions. My gut tells me that the more you pay for a product, the more you expect the product instructions to be clear and helpful. That's my hypothesis and I'm interested in how the results hold out.<o:p></o:p></span></p><p style='line-height:14.25pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>So,<span class=apple-converted-space> </span><a href="http://survey.constantcontact.com/survey/a07e721s32lhd51sdli/start" target="_blank"><span style='color:black'>to take the poll, go here</span></a> (<a href="http://survey.constantcontact.com/survey/a07e721s32lhd51sdli/start" target="_blank"><span style='color:black'>http://survey.constantcontact.com/survey/a07e721s32lhd51sdli/start</span></a>). Please try to take off your tech comm hats and answer like a regular person who purchases products. <o:p></o:p></span></p><p style='line-height:14.25pt;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>Spread the word, tell your friends.<o:p></o:p></span></p><p style='line-height:14.25pt;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>The poll will close around the beginning of June and I'll be reporting the results in June.<o:p></o:p></span></p><p style='line-height:14.25pt;orphans: auto;text-align:start;widows: auto;-webkit-text-size-adjust: auto;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>Thank you and stay tuned for ongoing results reports!<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>(Please be assured that none of your personal information is tracked or requested. There is no financial advantage I receive for running this poll - in fact I lose money every time I run one. Contact me if you further concerns, please.)<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>sharon<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Sharon Burton<o:p></o:p></p><p class=MsoNormal>951-369-8590<o:p></o:p></p><p class=MsoNormal>www.sharonburton.com<o:p></o:p></p><p class=MsoNormal>Twitter: sharonburton<o:p></o:p></p><p class=MsoNormal>Author of 8 Steps to Amazing Webinars, <br>available on Amazon and bn.com<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>