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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>May 1 at 3:00 PM PDT AdobeTCS webinar: "Database Publishing with FrameMaker 11 – When your print color catalogue is too important to give up" Register at: http://adobe.ly/WWfS5x <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>A classic customer tale – The company has taken the leap to move their product data into an online stores system, so that their customers can order their products online. Even though customers are ordering online, they still expect to receive their 600 color page, 12,000 product catalogue in print.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Marketing Team requirements:<o:p></o:p></p><p class=MsoNormal>== Must re-use content from their proprietary stores system for the print catalogue<o:p></o:p></p><p class=MsoNormal>== Desire to have the print catalogue produced automatically<o:p></o:p></p><p class=MsoNormal>== Must be able to produce high quality color PDF’s for print publishing<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Desktop Publishing Team requirements:<o:p></o:p></p><p class=MsoNormal>== System must be able to be easy for desktop publishing staff to use.<o:p></o:p></p><p class=MsoNormal>== Multiple users (normally four) must be able to work on the catalogue at the same time during catalogue preparation.<o:p></o:p></p><p class=MsoNormal>== User may need to tweak content, styles and advertising randomly, just before they go to print.<o:p></o:p></p><p class=MsoNormal>== Must be able to generate accurate Catalogue and Section level TOC’s based on last second changes.<o:p></o:p></p><p class=MsoNormal>== Must be able to generate an accurate Parts Index for the entire Catalogue.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Re-using the data that comes out of the stores database, Tammy will demonstrate how by converting database fields into useful well-formed XML that allows Adobe FrameMaker 11 to do what it does best, produce a robust 600 page catalogue ready for print.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>About the Presenter: Tammy Halter is the founder and sole Director of Absolute Data Group, with over 17 years' experience in the information technology field; including SGML/XML publishing, S1000D Interactive Electronic Technical Manual (IETM) and IETP delivery, combined with document management experience with various solution companies. Tammy has been a technical trainer, support engineer and project manager for several SGML software Distributors over the years, and was the Frame Product Engineer, Asia Pacific & Latin America for Adobe Systems in 1997. Tammy is a winner of numerous awards in the industry and a speaker at several industry programs<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><div class=MsoNormal align=center style='text-align:center'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'><hr size=2 width="100%" align=center></span></b></div><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'>Maxwell Hoffmann</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'> | Product Evangelist | Adobe | p. 503.336.5952 | c. 503.805.3719 | </span><span style='color:#1F497D'><a href="mailto:mhoffman@adobe.com"><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:blue'>mhoffman@adobe.com</span></a></span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><a href="http://twitter.com/maxwellhoffmann"><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:blue'>http://twitter.com/maxwellhoffmann</span></i></a></span><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'> - </span></i><span style='color:#1F497D'><a href="http://www.linkedin.com/in/maxwellhoffmann"><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:blue'>http://www.linkedin.com/in/maxwellhoffmann</span></i></a></span><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'> <a href="blogs.adobe.com/techcomm"><span style='color:blue'>blogs.adobe.com/techcomm</span></a><o:p></o:p></span></i></p><p class=MsoNormal><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>Upcoming webinars <a href="http://adobe.ly/Pbz6xI"><span style='color:blue'>http://adobe.ly/Pbz6xI</span></a> Recorded webinars: <a href="http://adobe.ly/Pbdp0J"><span style='color:blue'>http://adobe.ly/Pbdp0J</span></a><o:p></o:p></span></i></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>