<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=us-ascii"><meta name=Generator content="Microsoft Word 14 (filtered medium)"><!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>Fundamental to structured authoring is the concept of the separation of content from presentation and delivery. The way a piece of text looks during authoring is irrelevant. The formatting and presentation are post-authoring considerations, and activities possibly not performed by a technical writer. The more content and form are separated, the greater the opportunity to re-use that content in different forms, such as paper, Web, mobile, synthetic voice, and eBook.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>You may register at: http://adobe.ly/12Xv3OF<o:p></o:p></p><p class=MsoNormal>Session will be recorded and recording link will be emailed to all who register<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>About the Presenter: Based in Melbourne, Australia, Dr Tony Self (@hyperwrite) has over 30 years of experience as a technical communicator. For over 20 years, Tony has worked in the areas of online help systems, computer-based training, and XML documents. In 1993, he founded HyperWrite, a company providing training and consultancy in structured authoring, Help systems, DITA, and technology strategy. Tony completed his PhD in semantic mark-up languages in 2011, and his book The DITA Style Guide was published in the same year. He is a member of the OASIS DITA Technical Committee (and chair of the DITA Help Subcommittee), is an adjunct teaching fellow at Swinburne University, and is the Director of Training for TCTrainNet, a training initiative of tekom, the German professional association for technical communicators.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><div class=MsoNormal align=center style='text-align:center'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'><hr size=2 width="100%" align=center></span></b></div><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'>Maxwell Hoffmann</span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'> | Product Evangelist | Adobe | p. 503.336.5952 | c. 503.805.3719 | </span><span style='color:#1F497D'><a href="mailto:mhoffman@adobe.com"><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:blue'>mhoffman@adobe.com</span></a></span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#404040'> <o:p></o:p></span></p><p class=MsoNormal><span style='color:#1F497D'><a href="http://twitter.com/maxwellhoffmann"><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:blue'>http://twitter.com/maxwellhoffmann</span></i></a></span><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'> - </span></i><span style='color:#1F497D'><a href="http://www.linkedin.com/in/maxwellhoffmann"><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:blue'>http://www.linkedin.com/in/maxwellhoffmann</span></i></a></span><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'> <a href="blogs.adobe.com/techcomm"><span style='color:blue'>blogs.adobe.com/techcomm</span></a><o:p></o:p></span></i></p><p class=MsoNormal><i><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>Upcoming webinars <a href="http://adobe.ly/Pbz6xI"><span style='color:blue'>http://adobe.ly/Pbz6xI</span></a> Recorded webinars: <a href="http://adobe.ly/Pbdp0J"><span style='color:blue'>http://adobe.ly/Pbdp0J</span></a><o:p></o:p></span></i></p><p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>