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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>As you may know, I've run the Consumer Opinion poll about product instructions for the last 2 years. The updated results are available now in two versions on my website(http://bit.ly/15K8rAK):<o:p></o:p></p><h2 style='line-height:14.25pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333;font-weight:normal'>The<span class=apple-converted-space> </span></span><strong><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333'><a href="http://www.sharonburton.com/wp-content/uploads/2013/07/ConsumerPollResults2012-2013.pdf">free version<span style='font-weight:normal'> </span></a></span></strong><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333;font-weight:normal'> shows you the data, compiled into tables and graphs. The free version doesn't include any discussion or analysis of the content. The free version also doesn't include the comments people made for nearly all questions.<o:p></o:p></span></h2><h2 style='line-height:14.25pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333;font-weight:normal'>The<span class=apple-converted-space> </span></span><strong><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333'><a href="http://www.amazon.com/Consumer-Feelings-Instructions-2012-2013-ebook/dp/B00E256AJ4/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1374528154&sr=1-1&keywords=sharon+burton"><span style='font-weight:normal'>paid version</span></a>*</span></strong><span class=apple-converted-space><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333;font-weight:normal'> </span></span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333;font-weight:normal'>is a reasonable $6.99 and includes discussion and analysis. It also contains all the comments from both this year and from last year. This lets you see a large group of comments about what people think about product instructions and products that they purchase.<o:p></o:p></span></h2><p style='line-height:14.25pt;orphans: auto;text-align:start;widows: auto;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333'>The comments alone should give you a place to start analyzing where and how you may be making your customers angry and upset. <o:p></o:p></span></p><p style='line-height:14.25pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333'>I'll probably do a webinar in the next 6 weeks talking about these results and what I think they mean for us tech comm professionals.<o:p></o:p></span></p><h6 style='line-height:14.25pt;orphans: auto;text-align:start;widows: auto;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#333333'>* This ebook is available on all localized Amazon sites.<o:p></o:p></span></h6><h6 style='line-height:14.25pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";font-weight:normal'>In case you think I'm tracking your email when you go to my website or in some way am going to monitor you and then in some way make money, I'm not. For a complete discussion about how much money I actually lose running these polls, go to A Note About These Polls in this post: http://www.sharonburton.com/?p=1673 <o:p></o:p></span></h6><p class=MsoNormal>Hope this is helpful to you guys!<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>sharon<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Sharon Burton<o:p></o:p></p><p class=MsoNormal>951-369-8590<o:p></o:p></p><p class=MsoNormal>www.sharonburton.com<o:p></o:p></p><p class=MsoNormal>Twitter: sharonburton<o:p></o:p></p><p class=MsoNormal>Author of 8 Steps to Amazing Webinars, <br>available on Amazon and bn.com<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>