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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>The answer is “This is Your decision” really!<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>However, I can make some personal observations. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>I bought this: </span><a href="http://www.amazon.com/gp/product/B00BFOYW4K/ref=docs-os-doi_0">http://www.amazon.com/gp/product/B00BFOYW4K/ref=docs-os-doi_0</a> q<span style='font-size:11.0pt;color:#1F497D'>uite a while back and found it a good read to understand how to make fonts in documents look good. (The title is “Type & Layout: Are You Communicating or Just Making Pretty Shapes”.)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>Also, I bought “Adobe Type Library Reference Book” some months back: </span><a href="http://www.amazon.com/gp/product/0321821254/ref=oh_details_o00_s00_i00?ie=UTF8&psc=1">http://www.amazon.com/gp/product/0321821254/ref=oh_details_o00_s00_i00?ie=UTF8&psc=1</a><span style='font-size:11.0pt;color:#1F497D'> <i>just</i> as a reference to see how their fonts would look when printed in books. This book is definitely overkill for most people, of course, but an interesting reference to have!</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>BTW, quite separately, this is a fun read for interesting stories on fonts – as I recall, someone on this list recommended it: </span><a href="http://www.amazon.com/Just-My-Type-About-ebook/dp/B00BFOYW4K/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1376695562&sr=1-1&keywords=Just+My+TYpe">http://www.amazon.com/Just-My-Type-About-ebook/dp/B00BFOYW4K/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1376695562&sr=1-1&keywords=Just+My+TYpe</a>. <span style='font-size:11.0pt;color:#1F497D'>(The title is “Just My Type”.)<o:p></o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>Anyway, my advice is to use a Serif font for dense text (books, specifications, etc.) because it is believed to be easier to read (a myth according to some people though): </span><a href="http://blogs.adobe.com/acom/2008/07/to_serif_or_not_to_serif_regar_1.html">http://blogs.adobe.com/acom/2008/07/to_serif_or_not_to_serif_regar_1.html</a> … p<span style='font-size:11.0pt;color:#1F497D'>articularly in printed text. As I recall, that is what prompted the New York Times newspaper to develop the Times font years ago. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>A quote from </span><a href="http://www.awaionline.com/2011/10/the-best-fonts-to-use-in-print-online-and-email/">http://www.awaionline.com/2011/10/the-best-fonts-to-use-in-print-online-and-email/</a><span style='font-size:11.0pt;color:#1F497D'>:<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><h2 style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:8.05pt;margin-left:0in;background:#FEFEFE'><span style='font-size:13.5pt;font-family:"Verdana","sans-serif";color:black'>Best fonts for print</span><span style='font-size:13.5pt;font-family:"Verdana","sans-serif";color:black'><o:p></o:p></span></h2><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:16.8pt;margin-left:0in;line-height:14.25pt;background:#FEFEFE;orphans: 2;text-align:start;widows: 2;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#111111'>In his book<span class=apple-converted-space> </span><em><span style='font-family:"Verdana","sans-serif"'>Cashvertising</span></em>, Drew Eric Whitman cites a 1986 study of fonts (printed on paper) that found only 12 percent of participants effectively comprehended a paragraph set in sans-serif type versus 67 percent who were given a version set in serif typeface.<o:p></o:p></span></p><p style='mso-margin-top-alt:16.8pt;margin-right:0in;margin-bottom:16.8pt;margin-left:0in;line-height:14.25pt;background:#FEFEFE;orphans: 2;text-align:start;widows: 2;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#111111'>Those who read the sans-serif version said they had a tough time reading the text and "continually had to backtrack to regain comprehension."<o:p></o:p></span></p><p style='mso-margin-top-alt:16.8pt;margin-right:0in;margin-bottom:16.8pt;margin-left:0in;line-height:14.25pt;background:#FEFEFE;orphans: 2;text-align:start;widows: 2;-webkit-text-stroke-width: 0px;word-spacing:0px'><span style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:#111111'>In a test of three different fonts, two serifs (Garamond and Times New Roman) and one sans serif (Helvetica), he found 66 percent were able to comprehend Garamond; 31.5 percent Times New Roman, and 12.5 percent Helvetica (out of a total of 1,010,000 people surveyed).<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>FWIW, I <i>believe</i> the “Serif Myth” … after doing my own comparisons. So, I use Palatino Linotype for my text in documents and specifications, particularly because symbols like copyright © and trademark ™ are easier to read in smaller sizes (i.e., under 10pt). Just compare two pages of the <i>same</i> text, one in Palatino Linotype (or Times Roman) and one in Helvetica (or Arial) to understand what I mean by “easier to read denser Serif text” when looking at a full page of words in a book or document or manual.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>Now, for on-screen readability, people believe that a Sans Serif font is best. That may well be true … I just have not done any “how does it look” testing for myself yet.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>When I need a fixed-width font (code, scripts, certain numbers, etc.), I use “Consolas” since it looks very, very good on-screen <i>and</i> in print (unlike Courier and its variants). <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><br>With text that is stretched vertically, or squeezed horizontally, at all – for example, for a banner or section/chapter heading – a Sans Serif font is better, IMHO. I used to use “Arial”, but switched a while back to “Helvetica” based on comments from people on this list. I compared the two fonts, and Helvetica is clearly better looking with rounded character structures (look at the letter “e”, for example).<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'>And, finally, for presentations, I now find Adobe Myriad Pro Light to be very clean and light, so I am using it more and more of late.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><br><b>Summary … for me (YMMV):<o:p></o:p></b></span></p><p class=MsoNormal><b><span style='font-size:11.0pt;color:#1F497D'><o:p> </o:p></span></b></p><p class=MsoListParagraphCxSpFirst style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-size:11.0pt;color:#1F497D'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:11.0pt;color:#1F497D'>Dense text inside the books and documents: <b>Palatino Linotype</b>.<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-size:11.0pt;color:#1F497D'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:11.0pt;color:#1F497D'>Chapter/section header, banners: </span><b><span style='font-size:11.0pt;color:#1F497D'>Helvetica</span></b><span style='font-size:11.0pt;color:#1F497D'>.<o:p></o:p></span></p><p class=MsoListParagraphCxSpMiddle style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span style='font-size:11.0pt;color:#1F497D'><span style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'> </span></span></span><![endif]><span style='font-size:11.0pt;color:#1F497D'>Fixed-width content: <b>Consolas</b>.<o:p></o:p></span></p><p class=MsoListParagraphCxSpLast style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><b><span style='font-size:11.0pt;color:#1F497D'><span style='mso-list:Ignore'>4.<span style='font:7.0pt "Times New Roman"'> </span></span></span></b><![endif]><span style='font-size:11.0pt;color:#1F497D'>Presentations<b>: Adobe Myriad Pro Light.<o:p></o:p></b></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><br>Regards,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;color:#1F497D'><br>Z</span><b><span style='font-size:11.0pt'><o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:11.0pt'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:11.0pt'>From:</span></b><span style='font-size:11.0pt'> framers-bounces@lists.frameusers.com [mailto:framers-bounces@lists.frameusers.com] <b>On Behalf Of </b>VLM TechSubs<br><b>Sent:</b> Friday, August 16, 2013 8:43 AM<br><b>To:</b> Framers<br><b>Subject:</b> OT: Font suggestions for book?<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>Hi everyone,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>I’m not sure whether this post went through, so I’m trying again. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>In the past, I’ve worked on writing, editing, and functional template design, but in general I’ve left “pretty stuff” such as font selection to others. So I really don’t know what fonts might be most readable, or most popular, or how to pair a body and a heading font, or the like. Of course, much is written all over the Internet, but I thought that here, there would be people with specific experience writing and publishing books. So that is why I have directed this inquiry here. I hope it’s okay. :)<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>Thanks,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>Elchanan<o:p></o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> VLM TechSubs [<a href="mailto:TechSubs@VibrantLivingMinistries.org">mailto:TechSubs@VibrantLivingMinistries.org</a>] <br><b>Sent:</b> Thursday, August 15, 2013 3:22 PM<br><b>To:</b> Framers; Free Framers<br><b>Subject:</b> OT: Font suggestions for book?<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>Greetings everyone,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>I’m working in FM 8, Win 7 x64 on a book that will be published this Fall. I’ve now been asked to do the book design, in addition to most of the writing and basic template design. The subject matter is primarily financial … it’s a book about the history of taxation. It’s not a scholarly work at all, but rather one designed to “wake up” American teens and young adults to some of the issues involved. Footnotes are used here and there, but more for explanation of background/details than in a traditional sense as references. The book will be published in a standard 6x9 format, paperback. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>All that having been said … What are people’s favorite or recommended fonts for such a project. And since this is being published on a shoestring budget with a nonprofit/educational bent, suggestions of free fonts would be most welcome. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>Well, thanks in advance!<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>Best regards,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Segoe UI","sans-serif"'>Elchanan<o:p></o:p></span></p></div></body></html>