Fw: Very OT, but this is freakin' incredible: Cool commercial

[Tammy.VanBoening at jeppesen.com]

All,

I am sure I am breaking list rules by posting this, but. . . this list has 
provided so much to me, I thought adding a bit of enjoyment to say thanks 
- and with as analytical and precise as a writer's mind is, I am sure that 
all of us will deeply appreciate the precision and accuracy that had to go 
into making this commercial - it's beyond cool!!

TVB


Read the story before watching! 
  
There are no computer graphics or digital tricks in the film you are about 
to see. Everything you see happened in real time, exactly as you will see 
it. The film required 606 takes. On the first 605 takes, something, 
usually very minor, didn't work. They would then have to set the whole 
thing up again. The crew spent weeks shooting night and day. By the time 
it was over, they were ready to change professions. The film cost six 
million dollars, and it took three months to complete, including full 
engineering of the sequence. In addition, its two minutes long, so every 
time Honda airs the film on British television, they're shelling out 
enough dough to keep any one of us in clover for a lifetime; however, it 
is fast becoming the most downloaded advertisement in Internet history. 
Honda executives figure the ad will soon pay for itself simply in "free 
viewings." (Honda isn't paying a dime to have you watch this commercial). 
When the ad was pitched to senior executives, they signed off on it 
immediately without hesitation - including the costs. There are only six 
hand-made Accords in the world. To the horror of Honda engineers, the 
filmmakers disassembled two of them to make the film. Everything you see 
in the film (aside from the walls, floor, ramp, and complete Honda Accord) 
is parts from those two cars. 
  
The voiceover is Garrison Keillor. When the ad was shown to Honda 
executives, they liked it and commented on how amazing computer graphics 
have gotten. They fell off their chairs when they found out it was for 
real. Oh, and about those funky windshield wipers -- on the new Accords, 
the windshield wipers have water sensors and are designed to start doing 
their thing automatically as soon as they become wet. It looks a bit weird 
in the commercial. 
  
  
http://www.steelcitysfinest.com/HondaAccordAd.htm 
  
  
 
----- Message from Richard.Mooney at kraft.com on Tue, 14 Mar 2006 12:32:38 
-0500 ----- 
To:
sarsmom at aol.com 
Subject:
FW: Cool commercial

 
 
Richard Mooney 
Kraft Foods 
Kroger Region 
303-784-7557 Work 
303-784-7521 Fax 
richard.mooney at kraft.com 
-----Original Message-----
From: Calhoun, James 
Sent: Monday, March 13, 2006 4:36 PM
To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan 
(E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)'; 'Nelson 
Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner Jimy 
(E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim P. ; 
'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)'
Subject: FW: Cool commercial

  
-----Original Message-----
From: Stewart, Jeff W 
Sent: Monday, March 13, 2006 3:30 PM
To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James 
Subject: FW: Cool commercial

  
-----Original Message-----
From: Larry Hansen [mailto:lhansen at pinnpointe.com]
Sent: Wednesday, March 08, 2006 4:11 PM
To: mikehasslinger; Mark Murray; ebedford at wavecable.com; 
jstewart at kraft.com; phil.richardson at saralee.com; lori_hansen8888 at yahoo.com
Subject: Cool commercial

  
Read the story before watching! 
  
There are no computer graphics or digital tricks in the film you are about 
to see. Everything you see happened in real time, exactly as you will see 
it. The film required 606 takes. On the first 605 takes, something, 
usually very minor, didn't work. They would then have to set the whole 
thing up again. The crew spent weeks shooting night and day. By the time 
it was over, they were ready to change professions. The film cost six 
million dollars, and it took three months to complete, including full 
engineering of the sequence. In addition, its two minutes long, so every 
time Honda airs the film on British television, they're shelling out 
enough dough to keep any one of us in clover for a lifetime; however, it 
is fast becoming the most downloaded advertisement in Internet history. 
Honda executives figure the ad will soon pay for itself simply in "free 
viewings." (Honda isn't paying a dime to have you watch this commercial). 
When the ad was pitched to senior executives, they signed off on it 
immediately without hesitation - including the costs. There are only six 
hand-made Accords in the world. To the horror of Honda engineers, the 
filmmakers disassembled two of them to make the film. Everything you see 
in the film (aside from the walls, floor, ramp, and complete Honda Accord) 
is parts from those two cars. 
  
The voiceover is Garrison Keillor. When the ad was shown to Honda 
executives, they liked it and commented on how amazing computer graphics 
have gotten. They fell off their chairs when they found out it was for 
real. Oh, and about those funky windshield wipers -- on the new Accords, 
the windshield wipers have water sensors and are designed to start doing 
their thing automatically as soon as they become wet. It looks a bit weird 
in the commercial. 
  
  
http://www.steelcitysfinest.com/HondaAccordAd.htm