Very OT, but this is freakin' incredible: Cool commercial

Wed Mar 22 08:11:04 PST 2006

I saw that a couple of years ago, and then lost the link. I still like to see it now and then, and to show it to the newer software developers I write for when they are struggling through some late-night bug-fixes. 
There is more on it at Snopes.com: http://www.snopes.com/autos/business/hondacog.asp 

________________________________

From: framers-bounces+jsgammato=imprivata.com at lists.frameusers.com on behalf of Tammy.VanBoening at jeppesen.com
Sent: Wed 3/22/2006 10:57 AM
To: framers at frameusers.com
Subject: Fw: Very OT, but this is freakin' incredible: Cool commercial

All,

I am sure I am breaking list rules by posting this, but. . . this list has
provided so much to me, I thought adding a bit of enjoyment to say thanks
- and with as analytical and precise as a writer's mind is, I am sure that
all of us will deeply appreciate the precision and accuracy that had to go
into making this commercial - it's beyond cool!!

TVB

Read the story before watching!

There are no computer graphics or digital tricks in the film you are about
to see. Everything you see happened in real time, exactly as you will see
it. The film required 606 takes. On the first 605 takes, something,
usually very minor, didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night and day. By the time
it was over, they were ready to change professions. The film cost six
million dollars, and it took three months to complete, including full
engineering of the sequence. In addition, its two minutes long, so every
time Honda airs the film on British television, they're shelling out
enough dough to keep any one of us in clover for a lifetime; however, it
is fast becoming the most downloaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free
viewings." (Honda isn't paying a dime to have you watch this commercial).
When the ad was pitched to senior executives, they signed off on it
immediately without hesitation - including the costs. There are only six
hand-made Accords in the world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the film. Everything you see
in the film (aside from the walls, floor, ramp, and complete Honda Accord)
is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for
real. Oh, and about those funky windshield wipers -- on the new Accords,
the windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit weird
in the commercial.

http://www.steelcitysfinest.com/HondaAccordAd.htm

----- Message from Richard.Mooney at kraft.com on Tue, 14 Mar 2006 12:32:38
-0500 -----
To:
sarsmom at aol.com
Subject:
FW: Cool commercial

Richard Mooney
Kraft Foods
Kroger Region
303-784-7557 Work
303-784-7521 Fax
richard.mooney at kraft.com
-----Original Message-----
From: Calhoun, James
Sent: Monday, March 13, 2006 4:36 PM
To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan
(E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)'; 'Nelson
Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner Jimy
(E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim P. ;
'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)'
Subject: FW: Cool commercial

-----Original Message-----
From: Stewart, Jeff W
Sent: Monday, March 13, 2006 3:30 PM
To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James
Subject: FW: Cool commercial

-----Original Message-----
From: Larry Hansen [mailto:lhansen at pinnpointe.com]
Sent: Wednesday, March 08, 2006 4:11 PM
To: mikehasslinger; Mark Murray; ebedford at wavecable.com;
jstewart at kraft.com; phil.richardson at saralee.com; lori_hansen8888 at yahoo.com
Subject: Cool commercial

Read the story before watching!

There are no computer graphics or digital tricks in the film you are about
to see. Everything you see happened in real time, exactly as you will see
it. The film required 606 takes. On the first 605 takes, something,
usually very minor, didn't work. They would then have to set the whole
thing up again. The crew spent weeks shooting night and day. By the time
it was over, they were ready to change professions. The film cost six
million dollars, and it took three months to complete, including full
engineering of the sequence. In addition, its two minutes long, so every
time Honda airs the film on British television, they're shelling out
enough dough to keep any one of us in clover for a lifetime; however, it
is fast becoming the most downloaded advertisement in Internet history.
Honda executives figure the ad will soon pay for itself simply in "free
viewings." (Honda isn't paying a dime to have you watch this commercial).
When the ad was pitched to senior executives, they signed off on it
immediately without hesitation - including the costs. There are only six
hand-made Accords in the world. To the horror of Honda engineers, the
filmmakers disassembled two of them to make the film. Everything you see
in the film (aside from the walls, floor, ramp, and complete Honda Accord)
is parts from those two cars.

The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for
real. Oh, and about those funky windshield wipers -- on the new Accords,
the windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit weird
in the commercial.

http://www.steelcitysfinest.com/HondaAccordAd.htm

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