Cover page heading shows up as last PDF bookmark

[Eli Har-Even]

A weird one.

I have a document with a cover page that contains the document title. The title is the first paragraph in the document, but in the generated PDF, the title appears as the last bookmark.

Why?
How do I make the doc title show up as the first bookmark? (without having to move it manually in Acrobat)

[FrameMaker 6.0p405]
[Acrobat Professional 7.0.2]

Eli.