cross reference vs variables

[Deirdre Reagan]

In these documents that I am currently cleaning up, the title,
customer name, document date, and document number are all variables on
the title page, but then are cross-referenced throughout the chapters.
 It would make more sense that they are variables throughout?

I don't think I am acutally referencing them, just using them over and
over again.  Did I get the terminology right?

Thanks!

Deirdre