Questions about look and feel.

[Dodd, Frank J]

Thank you for the info. Very informative. Now I know why my eyes burn at
the end of the day..its those damned rays!

Where does credibility, authority and believability fit in with all of
this?  Which font? I want a font that, when viewed, reeks of leadership!

Frank



-----Original Message-----
From: Kelly McDaniel [mailto:kmcdaniel at pavtech.com] 
Sent: Friday, May 09, 2008 9:21 AM
To: framers at lists.frameusers.com
Subject: RE: Questions about look and feel.

OK, you've worn down my resistance and I must register my observations.

Reading on the computer screen is different from reading a printed page.
Reading on an LDC or TFT display is slightly different than reading on a
CRT. (A CRT oscillates at, or very, very near the frequency of the
electric supply current. LCD and TFT displays do not oscillate, or at
least they display a more intense image persistance.)

The printed page depends on reflected light. The background of the page
reflects all wavelengths (rendered white...most of the time, anyway) and
the print on the page blocks all wavelengths (rendered black...same
proviso as background) of light. On the printed page, serifs serve the
purpose of making the outline of each printed character distinct from
the background by creating a longer border between the printed character
and the background. This provides the eye more information whereby it
can decode the character. Once again, the printed page depends on
reflected light, and how well the characters block the reflection
(render resolution.) There is a spanner (disturbance variable) in the
works, however, and the spanner is this: The publisher has no control
over the quality, color, or amount of light. Serifs help resolve this
issue. Reading glasses help even more.

Reading on a computer display differs from reading the printed page in
this respect: The light is direct, in contrast to reflected light. Light
emanates from the display. The characters and the background both block
all wavelengths of light that are not contained in their respective
colors. This difference is an important consideration when deciding to
use serif or sans serif fonts. Reflection, refraction, and ocular
persistence come into play.

In general, serif fonts are "better" for printed works. Sans serif fonts
are "better" for screen displays, but, I could be wrong...regards,
Kelly.

> -----Original Message-----
> From: framers-bounces at lists.frameusers.com
[mailto:framers-bounces at lists.frameusers.com] On Behalf Of Stuart Rogers
> Sent: 2008-05-09 10:40
> To: Mike Wickham
> Cc: framers at lists.frameusers.com
> Subject: Re: Questions about look and feel.
> 
> Mike Wickham wrote:
> >> 2.  Do people think that a Sans Serif font improves legibility for
body
> >> text?
> >
> > Using a sans serif font for body text greatly reduces reader
comprehension.
> > Obtain a copy of Colin Wheildon's _Type and Layout: Are You
Communicating or
> > Just Making Pretty Shapes?_ The book contains actual studies showing
the
> > effects on readability and comprehension of serif vs. sans serif
fonts,
> > color type, bold and italic type, justified paragraphs, etc. It's a 
> > fantastic book:
> >
> >
http://www.amazon.com/Type-Layout-Communicating-Making-Pretty/dp/1875750
223
> >
> 
> 
> After reading both the positive and (very) negative reviews on Amazon,
I
> put a hold on a copy from the library rather than rush to buy.  Sounds

> like it could be either a well-researched factual treatment, or an 
> opinion piece supported by dubious methodology.  Also sounds like it
is
> geared to advertising rather than book-length text, and I very much 
> doubt that what's good for the former applies uniformly to the latter.
> 
> But I shall reserve judgement until I've actually read the thing!
> 
> Thanks for the reference, Mike,
> 
> --
> Stuart Rogers
> Technical Communicator
> Phoenix Geophysics Limited
> Toronto, ON, Canada
> +1 (416) 491-7340 x 325
> 
> srogers phoenix-geophysics com
> 
> "A man's screech should exceed his rasp, or what's a violin for?"
> 
> --another Rogers Original
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