[OT] Adobe's pricing policy

Yves Barbion yves.barbion at gmail.com
Thu Oct 28 07:03:56 PDT 2010


Hi group

Can someone please explain to me why Adobe Acrobat 9 Standard (Full, no
update) costs:

   - US $299 (216 EUR) when I buy it in the US Store
   http://bit.ly/aXhtLv
   - US $554 (401 EUR) when I buy it in a European Adobe Store
   - http://bit.ly/dtOSd3

I called Customer Support in Belgium and the explanation they gave me was
that "the price in the US is lower because they don't have offer free
support". But I don't need support!

When I go to the Adobe store, a pop-up appears, telling me that I can have a
live text chat with an Adobe Product Specialist to assiste me with my
product selection. This is the result:

Please hold as we route your chat to an Adobe Representative.
Welcome to Adobe.com! My name is Darryl. May I assist you with your
selection today?
Darryl: Hello, how can I help you?
Yves: I'd like to know why Adobe Acrobat 9 Standard costs $299 in the US
Store and $554 in the Belgian Adobe Store? What's the reason for this HUGE
difference in price?
Darryl: We understand your concern. We want to make sure that we are giving
our Customers the best products and at the right price.
Darryl: Just so you know, there are many factors that decide pricing like
'the cost of doing business in each country' and the 'difference in the
perceived value of the product'.
Darryl: What are some of the tasks you like to accomplish using the
software?
Yves: Not relevant here: product is the same, price is different. Why?
Darryl: Just so you know, there are many factors that decide pricing like
'the cost of doing business in each country' and the 'difference in the
perceived value of the product'.

Huh?






-- 
Yves Barbion
www.scripto.nu



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