Frame Light, what's the potential market?

[Anthony Davey]

Shmuel,

The point is that you (SMEs) can't create content in a PDF.  Frame Light is not just about review, it's a way of making content creation potentially more structured and less open to abuse (read local formatting overrides).

Regards,
Ant

From: Shmuel Wolfson [mailto:shmuelw1 at gmail.com]
Sent: 23 February 2011 09:17
To: Anthony Davey
Cc: framers at lists.frameusers.com
Subject: Re: Frame Light, what's the potential market?

Adobe wants you to use Acrobat for that (with PDFs). That why they incorporated comments features in Acrobat and incorporating the comments into Frame.



Regards,

Shmuel Wolfson

Technical Writer

052-763-7133

On 2/22/2011 12:56 PM, Anthony Davey wrote:
Cross posted to dita-frameusers, so ignore as needed ...

I had an interesting discussion with the Frame Product Manager a few days ago at
the London launch event for TCS3.  It seems there is the motivation to develop a
business case for 'Frame Light' which could be used by SMEs to create and review
content, but little else.

I work in an environment where I am the only Frame user (experimenting with 10
at the moment) in an organisation with over 100 SMEs producing content in Word.
Most do their own thing, or come to me to 'fix' or standardise stuff once it is
collected together.

So, I would want 'Frame Light' to allow content creation in structured or
unstructured format (including DITA one day), but that requires the content
provider to use only the pre-determined paragraph formats and a few text styles
(emphasis, bold, sub- and superscript); and insert images by reference.  I can
get around a need to define conditional text by using different paragraph format
names.  All this in templates that can only be developed or altered by full
license holders.

To support the development of a business case can you post what (other)
functionality you would want Frame Light to have, how many licenses you would
(ideally) want in your organisation, how many full Frame licenses you currently
have (for comparison purposes), how you would want FL delivered (local install,
web-based, floating licenses), and what you would want/need to pay for it to get
it accepted as an alternative to Whatever word processing your SMEs currently
use?

Creating more disciplined (structured), reusable, content which can be output
with a similar look and feel, and doesn't reinvent a wheel each time an SME puts
fingers to keyboard, is a concept which has almost reached its time in my
organisation. Others may be close, or even ahead, so there must be demand for
this.  Please let me know.

Best regards,
Ant

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