[Framers] OT: Product Marketing Lingo

[Lynne A. Price]

C2,

    I would think that all documentation (user documentation, marketing 
literature, advertisements, etc.) should use the same word order. For a 
new product, use parallel construction to existing products. For a 
company's first product, look at the conventions used by competitors.

     --Lynne

On 5/11/2022 11:47 AM, cuc tu wrote:
> Hi All
>
> Just a subtle point, we are discussing the proper way to present our product names/identifiers. For example, say we make audio analyzers with various model numbers and product trade names. Are there any incorrect ways to organize these terms:
>
> The MX100 Audio Analyzer is...
>
> The marketing lady thinks the correct way to present that is
>
> The Audio Analyzer MX100 is...
>
> I think this comes from when we have a trade name, such as AudioMax™.
>
> The AudioMax MX1000 Audio Analyzer is...
>
> I contend that Audio Analyzer MX100 is incorrect, but cannot articulate the technical reason why. Something like, MX100 modifies audio analyzer, right?
>
> ThanksC2
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-- 
Lynne A. Price
Text Structure Consulting, Inc.
Specializing in structured FrameMaker consulting, application development, and training
lprice at txstruct.com            http://www.txstruct.com
voice/fax: (510) 583-1505      cell phone: (510) 421-2284