[Framers] OT: Product Marketing Lingo

[Craig Ede]

It would seem that in a product name you want to have the fundamental descriptive stuff first (i.e. what is it, including adjectives). In that way you are pointing out the valuable part of the product (it is an Audio Analyzer). The MX100, while critically defining the product, can follow that, since you have to have dug into a variety of audio analyzers to even begin to recognize that the MX100 is what you need over the competition’s GSP10xP model. With translation now often a part of manuals, the issue of sequence in product names and alphanumeric designations depends on where a language places the adjectives in relationship to a noun. So much effort is put into product naming that there must be an article discussing the intersection of both these issues (product recognition and product name element sequence in translation).

Interesting question.

Digital Audio Analyzer MX100
Analog Audio Analyzer MX100A

Little red brick house 1972 Stamford Pl

Craig
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From: Framers <framers-bounces+craigede=hotmail.com at lists.frameusers.com> on behalf of cuc tu <cuc2u at hotmail.com>
Sent: Wednesday, May 11, 2022 1:47 PM
To: framers at lists.frameusers.com <framers at lists.frameusers.com>
Subject: [Framers] OT: Product Marketing Lingo

Hi All

Just a subtle point, we are discussing the proper way to present our product names/identifiers. For example, say we make audio analyzers with various model numbers and product trade names. Are there any incorrect ways to organize these terms:

The MX100 Audio Analyzer is...

The marketing lady thinks the correct way to present that is

The Audio Analyzer MX100 is...

I think this comes from when we have a trade name, such as AudioMax™.

The AudioMax MX1000 Audio Analyzer is...

I contend that Audio Analyzer MX100 is incorrect, but cannot articulate the technical reason why. Something like, MX100 modifies audio analyzer, right?

ThanksC2
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