Fw: Very OT, but this is freakin' incredible: Cool commercial
pearlrosenberg at nc.rr.com
pearlrosenberg at nc.rr.com
Wed Mar 22 09:14:43 PST 2006
Thanks, Tammy.
If you don't know who Rube Goldberg was, google him.
Pearl Rosenberg
TeleHealth Services
----- Original Message -----
From: Tammy.VanBoening at jeppesen.com
Date: Wednesday, March 22, 2006 10:57 am
Subject: Fw: Very OT, but this is freakin' incredible: Cool commercial
To: framers at frameusers.com
> All,
>
> I am sure I am breaking list rules by posting this, but. . . this
> list has
> provided so much to me, I thought adding a bit of enjoyment to say
> thanks
> - and with as analytical and precise as a writer's mind is, I am
> sure that
> all of us will deeply appreciate the precision and accuracy that
> had to go
> into making this commercial - it's beyond cool!!
>
> TVB
>
>
> Read the story before watching!
>
> There are no computer graphics or digital tricks in the film you
> are about
> to see. Everything you see happened in real time, exactly as you
> will see
> it. The film required 606 takes. On the first 605 takes,
> something,
> usually very minor, didn't work. They would then have to set the
> whole
> thing up again. The crew spent weeks shooting night and day. By
> the time
> it was over, they were ready to change professions. The film cost
> six
> million dollars, and it took three months to complete, including
> full
> engineering of the sequence. In addition, its two minutes long, so
> every
> time Honda airs the film on British television, they're shelling
> out
> enough dough to keep any one of us in clover for a lifetime;
> however, it
> is fast becoming the most downloaded advertisement in Internet
> history.
> Honda executives figure the ad will soon pay for itself simply in
> "free
> viewings." (Honda isn't paying a dime to have you watch this
> commercial).
> When the ad was pitched to senior executives, they signed off on
> it
> immediately without hesitation - including the costs. There are
> only six
> hand-made Accords in the world. To the horror of Honda engineers,
> the
> filmmakers disassembled two of them to make the film. Everything
> you see
> in the film (aside from the walls, floor, ramp, and complete Honda
> Accord)
> is parts from those two cars.
>
> The voiceover is Garrison Keillor. When the ad was shown to Honda
> executives, they liked it and commented on how amazing computer
> graphics
> have gotten. They fell off their chairs when they found out it was
> for
> real. Oh, and about those funky windshield wipers -- on the new
> Accords,
> the windshield wipers have water sensors and are designed to start
> doing
> their thing automatically as soon as they become wet. It looks a
> bit weird
> in the commercial.
>
>
> http://www.steelcitysfinest.com/HondaAccordAd.htm
>
>
>
> ----- Message from Richard.Mooney at kraft.com on Tue, 14 Mar 2006
> 12:32:38
> -0500 -----
> To:
> sarsmom at aol.com
> Subject:
> FW: Cool commercial
>
>
>
> Richard Mooney
> Kraft Foods
> Kroger Region
> 303-784-7557 Work
> 303-784-7521 Fax
> richard.mooney at kraft.com
> -----Original Message-----
> From: Calhoun, James
> Sent: Monday, March 13, 2006 4:36 PM
> To: 'Jonas Aristondo (E-mail)'; 'Tom Coates (E-mail)'; 'Rob Dungan
> (E-mail)'; 'John Enger (E-mail)'; 'Kevin Fitzgerald (E-mail)';
> 'Nelson
> Gary (E-mail)'; Hanrahan, Peter F. ; 'Don Hill (E-mail)'; 'Yungner
> Jimy
> (E-mail)'; Mooney, Richard ; 'Dennis Ohara (E-mail)'; Owens, Jim
> P. ;
> 'Peter Perry (E-mail)'; 'Bosselman Fred (E-mail)'
> Subject: FW: Cool commercial
>
>
> -----Original Message-----
> From: Stewart, Jeff W
> Sent: Monday, March 13, 2006 3:30 PM
> To: Tracy, Tom X. ; Ralph (E-mail); Calhoun, James
> Subject: FW: Cool commercial
>
>
> -----Original Message-----
> From: Larry Hansen [mailto:lhansen at pinnpointe.com]
> Sent: Wednesday, March 08, 2006 4:11 PM
> To: mikehasslinger; Mark Murray; ebedford at wavecable.com;
> jstewart at kraft.com; phil.richardson at saralee.com;
> lori_hansen8888 at yahoo.comSubject: Cool commercial
>
>
> Read the story before watching!
>
> There are no computer graphics or digital tricks in the film you
> are about
> to see. Everything you see happened in real time, exactly as you
> will see
> it. The film required 606 takes. On the first 605 takes,
> something,
> usually very minor, didn't work. They would then have to set the
> whole
> thing up again. The crew spent weeks shooting night and day. By
> the time
> it was over, they were ready to change professions. The film cost
> six
> million dollars, and it took three months to complete, including
> full
> engineering of the sequence. In addition, its two minutes long, so
> every
> time Honda airs the film on British television, they're shelling
> out
> enough dough to keep any one of us in clover for a lifetime;
> however, it
> is fast becoming the most downloaded advertisement in Internet
> history.
> Honda executives figure the ad will soon pay for itself simply in
> "free
> viewings." (Honda isn't paying a dime to have you watch this
> commercial).
> When the ad was pitched to senior executives, they signed off on
> it
> immediately without hesitation - including the costs. There are
> only six
> hand-made Accords in the world. To the horror of Honda engineers,
> the
> filmmakers disassembled two of them to make the film. Everything
> you see
> in the film (aside from the walls, floor, ramp, and complete Honda
> Accord)
> is parts from those two cars.
>
> The voiceover is Garrison Keillor. When the ad was shown to Honda
> executives, they liked it and commented on how amazing computer
> graphics
> have gotten. They fell off their chairs when they found out it was
> for
> real. Oh, and about those funky windshield wipers -- on the new
> Accords,
> the windshield wipers have water sensors and are designed to start
> doing
> their thing automatically as soon as they become wet. It looks a
> bit weird
> in the commercial.
>
>
> http://www.steelcitysfinest.com/HondaAccordAd.htm
>
>
> _______________________________________________
>
>
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